Point of Sale

Point-of-sale items are the cheapest marketing a coffee operation has. Most passers-by do not know what you sell until something tells them.

A pavement stand — we stock Summit Coffee Eco and Kenco Millicano Eco versions — is the single highest-return item here, because it reaches people who were not going to come in. A coffee loyalty card stamp covers the other side: getting the customer you already have to come back.

Loyalty cards work best kept simple. Ten stamps for a free coffee is understood instantly; anything requiring explanation gets ignored.

Position the stand where it is visible from the direction of foot traffic, not just outside your door. See all accessories.