Order within 1h 14m 02s for delivery tomorrow
Lavazza Super Crema is a medium-roast Italian espresso blend built for one job: producing a thick, stable crema and a sweet, low-acid shot that works well with milk. It suits bean-to-cup machines and traditional espresso setups, and it is one of the safest choices for a site where several different people make the coffee. We stock it in 1kg bags at 27.00 pounds ex VAT.
What Is Lavazza Super Crema
Super Crema is part of Lavazza’s espresso range, roasted in Italy and blended for the classic northern Italian style: sweet, rounded and forgiving rather than bright or fruity. The blend is arabica-led with robusta in support, which is where the body and the crema come from.
The roast sits in the medium band. Dark enough to give the chocolate and toasted-nut character people associate with an Italian bar espresso, but not so dark that it turns ashy in a longer drink or under a bean-to-cup machine’s brew profile.
Why the name matters
Crema is not just cosmetic. It is a sign that the coffee is fresh, that CO2 is still present in the beans, and that the grind and dose are roughly where they should be. A blend engineered for crema gives your staff a visual cue that something is working, or that something has drifted.
That said, crema volume alone does not tell you the shot tastes good. Robusta produces a lot of it regardless. Use it as one signal among several, not the only one.
Flavour Profile and Crema Quality
Expect a sweet, nutty cup with cocoa and a soft honeyed finish. Acidity is low, bitterness is moderate, and the body is heavier than a single-origin arabica. In milk it holds up cleanly, which is the main reason it turns up in so many cafes and offices.
Aroma is warm and toasted rather than floral. If your customers have been drinking high-street coffee for years, this is the profile they already recognise, which makes it an easy switch with no complaints on day one.
Who tends to like it
- Cafes serving mostly milk drinks. Flat whites, lattes and cappuccinos where the coffee needs to cut through without turning sour.
- Offices and workplaces. Nobody is calibrating anything at 8am, and this blend tolerates that.
- Hotels and restaurants. Consistent supply, familiar taste, no explaining required at the table.
- Home espresso users. Approachable, easy to dial in, widely available so you are not chasing a one-off roast.
It is less well suited to anyone building a menu around light-roast filter coffee or single origins with distinct fruit character. That is a different customer and a different bean. Our full range of coffee beans covers both ends of that spectrum.
Which Machines Suit Super Crema
Super Crema is a whole bean product. That narrows things immediately: it goes into machines that grind, or it goes into a separate grinder and then into a portafilter.
The short answer
Lavazza Super Crema works in any bean-to-cup machine and any traditional espresso machine paired with a grinder. It does not work in capsule machines, and it is not an ESE pod. If your machine takes a sealed capsule or a 44mm paper pod, whole beans are not an option for you.
| Machine type | Takes Super Crema | Notes |
|---|---|---|
| Bean-to-cup | Yes | Fill the hopper directly. Blend is forgiving across a range of grind settings. |
| Traditional espresso with separate grinder | Yes | Best results. Full control over grind, dose and extraction time. |
| Espresso machine with built-in grinder | Yes | Same as above, with the grinder built into the chassis. |
| Filter and bulk brewers | Only if ground first | Possible, but this is an espresso blend. A dedicated filter grind suits better. |
| Capsule machines | No | Sealed capsules only. Whole beans cannot be used. |
| ESE pod machines | No | Requires 44mm paper-wrapped pods and an ESE basket. |
Bean-to-cup considerations
Bean-to-cup grinders are usually less adjustable than a standalone commercial grinder, and the brew unit runs a fixed profile. A blend with body and sweetness covers for that. Super Crema is a common default in office installs for exactly this reason.
Keep the hopper stocked at a sensible level rather than filled to the brim for the week. Beans sitting in a warm hopper above a hot machine go stale faster than beans in a sealed bag.
Traditional espresso considerations
On a traditional machine you get to make decisions, and this blend rewards a slightly shorter ratio than a light roast would. Start around 18g in, 36g out, 27 to 30 seconds, then adjust to taste. Pull it longer if it is tasting harsh, tighten the grind if it is thin and sour.
Getting the Best From These Beans
The single biggest factor in how this coffee tastes in your cup is not the bean. It is the grinder and how recently the coffee was ground.
Ground coffee loses aromatics within minutes. A blend selected for crema loses that crema quickly too, because the CO2 that creates it escapes as soon as the bean structure is broken. Grinding to order is not a nicety here, it is the whole point of buying beans.
Grinder quality
A cheap grinder produces an uneven particle distribution: some fines, some boulders, and an extraction that is simultaneously bitter and sour. No blend survives that. If you are running a traditional setup, the grinder is where your money goes first, ahead of upgrading the espresso machine itself.
For busy sites, commercial grinders with larger burrs hold their grind setting better through a rush and stay cooler, which matters more than most people expect.
Practical points that make a difference
- Store bags sealed, cool and out of direct sunlight. Not in the fridge.
- Open one bag at a time. A 1kg bag left open for a fortnight is a waste of 27.00 pounds ex VAT.
- Purge and re-dial after a grinder clean or a burr change.
- Backflush and clean the group heads on schedule. Old coffee oils will make any blend taste rancid.
- Check your water. Scale and poor filtration flatten sweetness and shorten machine life.
How It Compares to Other Options
The realistic alternative for most trade buyers is a private label bean. Our White Label coffee beans exist for sites that want their own branding on the bag rather than a recognisable Italian name.
The choice is less about quality and more about what you want the customer to see. A branded Lavazza bag on the back counter carries recognition and reassures people before they have tasted anything. An unbranded bag lets a cafe build its own identity, which matters if you are selling retail bags alongside drinks.
Deciding between them
- Choose Super Crema if you want a known quantity, consistent supply and a name customers already trust. Useful for offices, hotels and multi-site operators.
- Choose White Label if branding is part of your proposition and you would rather the bag carried your name than someone else’s.
Either way, ask for samples before you commit a site to a blend. Tasting it through your own machine, with your own milk and your own water, tells you more than any description we can write. Current White Label pricing is listed on the product page, and we are happy to talk through volumes.
Buying Lavazza Super Crema from ADS
We sell Super Crema in 1kg bags at 27.00 pounds ex VAT, and it is in stock. All prices on the site are shown ex VAT.
Orders placed before 4:30pm Monday to Friday are dispatched the same day via DPD. Delivery is free on orders over 69 pounds ex VAT to mainland UK, next working day, which is comfortably reached with a three-bag order.
We have been supplying the trade since 1993 from Eastbourne, so if you are unsure whether this blend suits your machine, your grinder or your menu, ask. It is a shorter conversation than a wrong order.
Super Crema is not the most exciting coffee on the shelf, and it is not trying to be. It is a reliable, sweet, milk-friendly espresso blend that behaves itself in a busy service and does not need a specialist to run it. For most cafes, offices and hotels, that is the right trade-off.
Ready to order? Get Lavazza Super Crema 1kg at 27.00 pounds ex VAT, or if you want advice on blends, grinders or a full trade supply account, send us an enquiry and we will come back to you.
