Seasonal lines exist to give you a reason to change the board — a new drink at a higher price point for eight weeks, then gone.

Our seasonal range centres on the Simply syrups: Gingerbread, Pumpkin Spice and Sour Cherry & Plum Winter Warmer, alongside seasonal chocolates and biscuits.

Timing is the whole game. Order pumpkin spice in August and gingerbread in September; both sell through by early January and ordering in-season means missing the window that makes them profitable.

If you would rather not carry surplus into the new year, the mini syrup range lets you run a seasonal special without a litre bottle to use up in February.

See winter warmer syrups and the full syrup range.

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